Privacy Policy

1. Overview

Swipe Smart ("we," "us," or "our") is committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our price comparison website and services.

We operate under UK data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our commitment to privacy is fundamental to building trust with our users.

💡 In Plain English: We take your privacy seriously and follow strict UK laws to protect your personal information.

2. Information We Collect

Information You Provide Directly

Contact Information: Name, email address, phone number, postcode when you request quotes or contact us
Business Information: Business type, annual card revenue, number of locations, transaction volume
Communication Records: Messages sent through our contact forms or support channels

Information Collected Automatically

Usage Data: Pages visited, time spent on site, click patterns, referral sources
Technical Information: IP address, browser type, device information, operating system
Location Data: General location based on IP address (city/region level only)

3. How We Use Your Information

🎯 Primary Services

• Provide personalised quote comparisons
• Match you with suitable providers
• Process and respond to your enquiries
• Facilitate connections with payment providers

📊 Service Improvement

• Analyse website usage and performance
• Improve our comparison algorithms
• Enhance user experience and navigation
• Develop new features and services

Legal Basis for Processing

1

Legitimate Interest

Providing comparison services and improving our platform

2

Consent

When you agree to receive marketing communications or optional services

3

Performance of Contract

Fulfilling our obligations to provide comparison services

4. When We Share Your Information

🔒 Important: We Never Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We May Share Information With:

✅ Payment Providers (With Your Consent)

When you request quotes, we share relevant business information with selected providers to obtain personalised quotes.

Only shared after you've consented and requested quotes

🔧 Service Providers

Trusted third parties who help us operate our website (hosting, analytics, customer support).

All service providers are contractually bound to protect your data

⚖️ Legal Requirements

If required by law, court order, or to protect our legal rights and the safety of others.

5. Data Storage and Security

🏴󠁧󠁢󠁥󠁮󠁧󠁿 UK Data Storage

Your data is primarily stored on secure servers within the United Kingdom.

Some service providers may process data in other countries with adequate protection

🔐 Security Measures

• SSL encryption for data transmission
• Regular security assessments
• Access controls and monitoring
• Secure backup procedures

Data Retention Periods

Quote requests and business information 3 years

Contact form submissions 2 years

Website analytics data 26 months

Marketing consent records Until withdrawn

6. Your Data Protection Rights

Under UK data protection laws, you have several important rights regarding your personal information:

📖 Right to Access

Request a copy of the personal data we hold about you

✏️ Right to Rectification

Request correction of inaccurate or incomplete data

🗑️ Right to Erasure

Request deletion of your personal data in certain circumstances

⏸️ Right to Restrict Processing

Request limitation of how we process your data

How to Exercise Your Rights

To exercise any of these rights, please contact us using our contact form. We'll respond within one month of receiving your request.

If you're not satisfied with our response, you have the right to complain to the Information Commissioner's Office (ICO).

7. Cookies and Tracking

We use cookies and similar technologies to improve your experience on our website. For detailed information about our cookie usage, please see our Cookie Policy.

Types of Cookies We Use:

Essential Cookies

Required for basic website functionality

Analytics Cookies

Help us understand how visitors use our site

Functional Cookies

Remember your preferences and settings

💡 You can control cookie settings in your browser, but please note that disabling certain cookies may affect website functionality.

8. Contact Us About Privacy

Privacy Questions?

If you have any questions about this Privacy Policy, how we handle your data, or wish to exercise your rights, please get in touch.

Response Times

• General enquiries: Within 2 working days
• Data subject requests: Within 1 month
• Urgent privacy matters: Within 24 hours

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

How We'll Notify You:

• Posted notice on our website for 30 days
• Email notification for significant changes (if you've provided your email)
• Updated "Last modified" date at the top of this policy

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