Cookie Policy

How we use cookies on our website.

Introduction

This Cookie Policy explains how Swipe Smart ("we", "us", or "our") uses cookies and similar tracking technologies when you visit our website. This policy should be read in conjunction with our Privacy Policy and Terms of Service.

By continuing to browse or use our website, you agree to our use of cookies as described in this policy. If you do not agree to our use of cookies, you should change your browser settings accordingly or refrain from using our website.

What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, tablet, or other electronic device) when you visit our website. They are widely used to make websites work more efficiently and provide a better user experience.

Cookies contain information that is transferred to your device's hard drive or memory. They allow us to recognise your device, store information about your preferences, and understand how you interact with our website.

Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of our website's features and functionality.

How We Use Cookies

We use cookies for various purposes to enhance your experience on our website and improve our services:

  • To remember your preferences and settings for future visits
  • To understand how you use our website and which pages you visit
  • To analyse traffic patterns and user behaviour to improve our service
  • To enable essential website functionality and security features
  • To personalise content and recommendations based on your interests
  • To remember your login status and authentication details
  • To measure the effectiveness of our marketing campaigns
  • To prevent fraud and enhance security
  • To provide social media features and functionality
  • To deliver relevant advertisements on our website and other platforms

Some cookies are essential for the website to function properly, such as those that enable you to navigate the site and use its features. Others help us analyse usage patterns, provide personalised content, and remember your choices.

Cookies also help us understand which pages are most popular, how visitors move around the site, identify any errors or issues that need addressing, and optimise the overall user experience.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled in our systems. They are usually only set in response to actions you take that amount to a request for services.

These cookies enable core functionality such as security, network management, accessibility, and basic navigation. Without these cookies, services you have requested cannot be provided. They do not store any personally identifiable information.

Examples: Session management, security tokens, load balancing, consent preferences, authentication cookies

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to count visits, identify traffic sources, and measure website performance.

These cookies collect information about how you use our website, such as which pages you visit most often, how long you spend on each page, and if you receive error messages. All information collected is aggregated and therefore anonymous. We use this data to improve how our website works.

Examples: Google Analytics cookies (_ga, _gid, _gat), page view tracking, bounce rate measurement, session duration tracking

Functionality Cookies

These cookies enable the website to remember choices you make (such as your preferred language, region, or display preferences) and provide enhanced, more personalised features.

These cookies allow our website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in. They may also be used to provide services you have requested, such as watching a video or commenting on a blog.

Examples: Language preferences, region selection, display settings, form auto-fill data, video player settings

Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

These cookies may be set by our advertising partners through our website to build a profile of your interests and show you relevant adverts on other websites. They work by uniquely identifying your browser and device. If you do not allow these cookies, you will experience less targeted advertising.

Examples: Advertising network cookies, retargeting pixels, conversion tracking, interest-based advertising identifiers

Social Media Cookies

These cookies are set by social media services that we have added to the website to enable you to share our content with your friends and networks.

These cookies are capable of tracking your browser across other sites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies, you may not be able to use or see social sharing tools.

Examples: Facebook pixels, Twitter widgets, LinkedIn tags, social sharing buttons

Cookie Duration and Lifespan

We use both session cookies and persistent cookies, which have different lifespans:

Session Cookies

These are temporary cookies that expire when you close your browser or end your session. They are used to maintain your session state, remember your actions during a single browsing session, and provide essential functionality. Session cookies do not collect information from your device and are deleted automatically when you close your browser.

Persistent Cookies

These cookies remain on your device for a set period or until you delete them manually. They are used to remember your preferences, recognise you on return visits, and provide a more personalised experience. The lifespan of persistent cookies varies:

  • Short-term cookies: 24 hours to 30 days (e.g., recent searches, temporary preferences)
  • Medium-term cookies: 1 to 12 months (e.g., language preferences, analytics data)
  • Long-term cookies: 1 to 2 years (e.g., user identification, advertising preferences)

Cookies are automatically refreshed each time you visit our website, extending their expiration date. You can delete cookies at any time through your browser settings.

First-Party and Third-Party Cookies

First-Party Cookies

These cookies are set directly by Swipe Smart and are used to provide core functionality, remember your preferences, and analyse how you use our website. We have full control over these cookies and the data they collect.

Third-Party Cookies

These cookies are set by external services and partners that we use on our website. We do not control these cookies or the data they collect. Third-party cookies are subject to the privacy policies of the respective third parties.

Third-party services we use may include:

  • Google Analytics: Web analytics service that tracks and reports website traffic
  • Google Ads: Advertising platform for displaying targeted advertisements
  • Facebook Pixel: Analytics tool for measuring ad effectiveness and building audiences
  • LinkedIn Insight Tag: Analytics and conversion tracking for LinkedIn campaigns
  • Hotjar: Behaviour analytics and user feedback service
  • Intercom: Customer messaging and support platform

Managing and Controlling Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through various methods:

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by accessing the cookie settings link in our website footer.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to block or delete cookies, or to alert you when cookies are being sent. Here's how to manage cookies in popular browsers:

  • Google Chrome: Settings > Privacy and security > Cookies and other site data
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
  • Opera: Settings > Privacy & security > Cookies and other site data

Third-Party Opt-Out Tools

You can opt out of certain third-party cookies through industry opt-out platforms:

  • Your Online Choices (www.youronlinechoices.com) - European advertising opt-out
  • Network Advertising Initiative (www.networkadvertising.org/choices) - US advertising opt-out
  • Google Ads Settings (adssettings.google.com) - Manage Google advertising preferences
  • Facebook Ad Preferences (www.facebook.com/ads/preferences) - Control Facebook advertising

Please note that disabling cookies may affect the functionality of our website and prevent you from accessing certain features. Some parts of the site may not work properly if you disable cookies, particularly essential cookies required for basic functionality.

To learn more about managing cookies, visit your browser's help section or visit www.aboutcookies.org or www.allaboutcookies.org for detailed guidance on managing cookies across different browsers and devices.

Do Not Track Signals

Some web browsers have a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no universal standard for how DNT signals should be interpreted or honoured.

At present, our website does not respond to DNT signals. However, you can still control cookies through your browser settings and our cookie consent tools as described above.

Third-Party Cookies and Services

We use third-party services that set their own cookies to provide functionality, analytics, and advertising services. These cookies are subject to the respective privacy policies of these external services, which we do not control.

Third-party services may include:

  • Analytics providers: To understand user behaviour, measure website performance, and identify areas for improvement
  • Advertising networks: To deliver targeted advertisements based on your interests and measure campaign effectiveness
  • Social media platforms: To enable social sharing features and track engagement with our content
  • Customer support tools: To provide live chat, helpdesk, and customer communication services
  • Payment service providers: To facilitate secure payment processing and fraud prevention
  • Content delivery networks: To improve website loading speed and performance

These third parties may use cookies to collect information about your online activities over time and across different websites. They may use this information to provide you with interest-based advertising or other targeted content.

We recommend reviewing the privacy policies of these third parties to understand how they collect and use your information:

  • Google Privacy Policy: policies.google.com/privacy
  • Facebook Data Policy: www.facebook.com/privacy/explanation
  • LinkedIn Privacy Policy: www.linkedin.com/legal/privacy-policy
  • Twitter Privacy Policy: twitter.com/en/privacy

Cross-Device Tracking

We and our third-party partners may use cookies and similar technologies to recognise you across different devices (such as your computer, tablet, and smartphone). This allows us to provide a consistent experience and deliver relevant content and advertisements across all your devices.

Cross-device tracking may be based on deterministic methods (such as when you log in to your account on multiple devices) or probabilistic methods (using algorithms to infer that different devices belong to the same user based on usage patterns).

You can limit cross-device tracking by managing your cookie preferences, logging out of your accounts, and adjusting your device settings.

Similar Technologies

In addition to cookies, we may use other similar tracking technologies:

  • Web beacons (pixels): Small transparent images embedded in web pages or emails that track whether content has been viewed or accessed
  • Local storage: Technology that allows websites to store data locally on your device, similar to cookies but with greater storage capacity
  • Session storage: Temporary storage that is cleared when you close your browser tab or window
  • Device fingerprinting: Techniques that collect information about your device configuration to create a unique identifier
  • ETags: HTTP headers used to validate cached content and track users

These technologies serve similar purposes to cookies and are subject to the same controls and preferences you set for cookies.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on this page with a revised "Last updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies. Significant changes will be communicated through a notice on our website or by other appropriate means.

Your continued use of our website after any changes to this Cookie Policy constitutes your acceptance of the updated policy.

Contact Us

If you have any questions, concerns, or requests regarding our use of cookies or this Cookie Policy, please contact us through our website contact form.

We will make reasonable efforts to respond to your enquiry promptly and address any concerns you may have about our cookie practices.

Last updated: February 2026